![]() Long-term business partners have a vested interest in helping their clients solve business challenges, even when their own products or services aren’t being considered. More powerful than contracts or authority, trust enables partner companies – or groups within a company – to achieve results that exceed the sum of the parts. Since these business problems are often complex, careful selection of strategic partners is imperative for all major projects.įrom author Jordan Lewis’ Trusted Partners: How Companies Build Mutual Trust and Win Together, “ Trust is the glue that holds organizations together. However most stakeholders will avoid responding to the unknown, preferring to seek the advice from a trusted advisor – someone whom they have worked with before and understands their business climate. All of which have carefully crafted messages designed to entice recipients to drop everything and learn how all their troubles can be magically solved. It’s becoming difficult to filter through the onslaught of noise coming from all directions and across numerous channels (email, social, phone calls, pop-ups, notifications, direct mail, etc.). How to build trusted partnershipsĪvoid the Noise. Here are some recommendations for building trusted, successful partnerships. ![]() From establishing trust early in the relationship, all involved can openly share knowledge to achieve a synergy where everybody wins. These precious partnerships are developed between customers, third parties and even within our own companies. By adopting a trusted partnership model across your enterprise, the sky’s the limit for success. ” In today’s hectic business economy, developing trust between organizations has become critical than ever. ![]() ![]() The term “partner” has evolved over the years, from the early cowboys’, “ reach for the sky, partner, ” to today’s “ choose a business partner as carefully as you would choose a spouse. ![]()
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